Medialister lets you buy placements in seven formats:
Article
Contributor Post
Interview
Listicle
Mention
Paid news
Press Release
Thought Leadership.
To make sure the media will accept your content, choose the right format for your needs.
An article is written by the media's staff writers or journalists. It covers news, features, opinions, and more to inform or entertain readers.
This is a posting on a website via a contributor—a guest author. The contributor does not own the website and, therefore, cannot influence what is published. Hence, the conditions, prices, and terms of posting may vary. Editors can add other links to the article. The article will be available only via direct link. If you want a guaranteed placement with clear terms, please choose media that allows direct submission to the editors.
While guest authors typically write the content, sometimes you can provide your own content. Check the conditions carefully before buying.
The format of an interview involves questions and answers. Although such material is more often devoted to one topic, there can be several topics discussed at the same time also.
A listicle is an article structured as a numbered or bulleted list, where the content is organized around distinct items—like "10 Best PR Tools for Startups" or "7 Ways to Improve Your SEO." Each entry typically includes a short headline, a brief explanation, and sometimes an image or example, making the content easy to scan and digest. Listicles are one of the most popular content formats online because they promise clear structure, quick reading, and concrete takeaways, which makes them especially effective for brand inclusions, product mentions, and contextual link placements within recommendation-style articles.
A mention happens when another website refers to your company or links to your website within their content. You don’t need to provide new content—just share a link to the existing placement and a guide indicating exactly where you want your company to be mentioned.
Learn more about the mention format here.
Paid news provides factual, timely information to the media and public similar to a press release. The difference is a press release targets the press, while paid news targets all audiences.
A press release announces news in a clear, concise format with contact information.
A thought leadership piece is an expert-driven article published under a named author's column, where the contributor shares their own opinion, analysis, or industry perspective—similar to formats like Forbes Councils or Inc. Leadership. Unlike standard editorial articles, these placements position the author as a recognized voice in their field, giving their insights and commentary a dedicated platform within the media. This format is especially valuable for founders, executives, and subject-matter experts who want to build personal authority, shape industry conversations, and earn credibility by association with a reputable publication.
