The Insights tab is where the platform surfaces proactive recommendations to help you decide what to work on next. Rather than digging through data yourself, you get clear, actionable cards that point you toward real opportunities for your placements.
Insights are powered by data tied to your project's domain. You can get started in seconds by entering your domain, or connect Google Search Console for more precise recommendations.
Insights live in the campaign header, next to Media. Open a campaign and click Insights to open the feed.
You can also jump there from the project overview page: if a project has no domain connected yet, a prompt there lets you add one without leaving the page.
Anyone on your team can open the tab.
The feed is a single, scrolling column of cards. Each card represents an insight.
When an insight is refreshed, the older version is replaced by the new one at the top of the feed, so the feed always reflects your current situation without piling up old copies.
There are two ways to power your insights:
Quick domain entry. Enter your domain and click Get Insights.
Connect Google Search Console (GSC). When domain is added to a project, authorize through Google to let the platform see which of your pages already attract Google traffic and which keywords are driving it.
You can start the flow in two places:
During onboarding.
Any time later, from the insights tab.
A project needs a domain before we can pull any data. If you're not ready yet, just choose Do It Later, you can connect whenever it suits you.
Once you've entered a domain, we take you straight to the insights tab, where your first insight appears as an animated placeholder while we gather your data in the background.
If you've only entered a domain without connecting GSC, the insights tab shows a prompt to also connect Google Search Console for more precise recommendations. This is optional, your domain-based insights keep working either way.
Good to know: signing in with Google grants access in general, even if your Search Console doesn't actually contain the domain you entered. We check that your domain matches a property you own. If it doesn't, we won't be able to gather GSC data, and you'll need to reconnect from the Insights tab.
When you connect Google Search Console, we pull roughly 90 days of history so your recommendations are based on a meaningful sample. This usually takes a few minutes, so your insight may not appear instantly, that's normal.
A couple of things are worth knowing about GSC data specifically:
It's a day or two behind. Google doesn't provide same-day data, so the most recent reliable numbers are usually from one to two days ago.
It's grouped by week.
Access to Google can occasionally stop working, Google signs you out periodically, or access gets revoked from your Google account. When that happens, open the Insights tab and reconnect through the same quick authorization flow.
You'll also need to reconnect if the connection worked but we couldn't find any data for that particular domain, which usually means the domain needs to be reconnected or corrected.
Striking distance is an insight type, powered by your connected domain data. It highlights the pages and keywords that aren't at the top of Google yet but are close enough that a little attention could push them higher, think of it as a proactive shortlist of opportunities, refreshed once a week for each project.
It appears as a bubble chart with a list of your pages beside it.
It focuses on pages ranking roughly between positions 3 and 20, the realistic "almost there" zone where improvement is most achievable.
You'll see up to 10 pages, with up to 5 keywords each.
Each bubble represents a keyword. Its position on the horizontal axis is the keyword's Google ranking, and its height shows how many impressions it gets. Bigger bubbles mean more impressions.
The same page can rank differently for different keywords, so the list shows each page's average position, while each bubble reflects a single keyword.
A shaded Improve Zone marks the top of the ranking range (around position 3), giving you a visual sense of how close a keyword is to the highest-value positions.
Hover over a bubble to see the keyword's position, its impressions, the matched page, and, when available, how many more referring domains it needs to reach 3rd place.
The list on the right shows your pages by URL with their average position. Use the checkboxes to show or hide a page on the chart.
Hover over a page (or its checkbox) to highlight only that page's keywords.
Click a bubble to select that keyword. The selected keyword also appears as a chip below the chart and drives the recommendations shown underneath.
The improve zone marks a Google search position from which we recommend moving keywords closer to the first place.
Hovering over a bubble shows the keyword, its position, its impressions, and, when available, how many backlinks the keyword needs to reach 3rd place.
If no keywords are found for your domain yet, this section shows a prompt to browse offers manually instead.
Below the chart, Medialister matches your striking distance keywords to relevant media in the marketplace so you can act on an opportunity right away.
Keywords that have matching media appear as a row of chips. Click a chip (or a bubble in the chart) to select it.
For the selected keyword, you'll see a list of recommended offers, each showing the media name and domain, format, audience size, domain rating (DR), a match score, and the source page the recommendation is based on.
When a keyword needs more backlinks to break into 3rd place, an info banner above the offer list states how many backlinks are needed to reach 3rd place for that keyword.
A match score of 60% or higher is flagged as a good match.
When backlink data is available for the selected keyword, a banner above the recommendations tells you how many more backlinks it needs to reach 3rd place for that keyword.
Click the link icon to open the matched source page, or click anywhere on a row to open the media page in a new tab.
Use the price button on a row to add that offer straight to your cart without leaving the Insights tab.
If none of your keywords have matching media yet, you'll see a prompt to browse the media catalogue manually instead.
You don't have to open the Insights tab to see keyword-based recommendations.
In the marketplace, choose For Your Keywords to filter the table down to offers matching your domain keywords.
On an individual media's offer page, a Keywords section lists the keywords that offer matches for your connected domain.
If the current project has no domain connected yet, either of these prompts you to enter one on the spot.
Every offer page shows a Keywords section with the domain keywords that offer's page matches, so you can tell at a glance whether a placement lines up with your search opportunities.
Hover over a keyword chip to see its average position, impressions, the matched page on your domain, and, when available, how many backlinks the keyword needs to reach 3rd place, and, when available, how many more referring domains it needs to reach 3rd place.
The section header shows which domain the match is based on.
If your project's domain isn't connected yet, this section shows the same quick domain entry prompt instead of keywords.
Do I need Google Search Console to get insights? No. Entering your domain is enough to start getting keyword and page recommendations. Connecting Google Search Console adds more precise, Google-verified data on top.
Why don't I see my insight right away? We're still gathering and processing your data, this usually takes a few minutes after you connect.
Can I connect more than one domain? Yes. Each domain is connected to its own project, and you'll see a separate insight for each one.
Can two different projects or accounts track the same domain? Yes. Each project gets its own insights for a domain, independent of any other project or user already tracking it. Connecting a domain that someone else is already tracking never blocks or limits your own insights.
How often does striking distance update? Once a week, per project.
Why don't I see any placement recommendations? Recommendations only appear for keywords that have matching media in the marketplace. If a selected keyword has no matches, no recommendation list will show for it.
What does "backlinks needed to reach 3rd place" mean? It's an estimate of how many referring domains a keyword's page needs to gain to compete for the 3rd position in Google search results for that keyword. It only shows up when we have that data for the keyword.