Insights

The Insights tab is where the platform surfaces proactive recommendations to help you decide what to work on next. Rather than digging through data yourself, you get clear, actionable cards that point you toward real opportunities for your placements.

Insights can come from different sources. Some are powered by data you connect, like Google Search Console, and others will come from inside the platform itself or from future integrations.

Where to Find Insights

Insights live in the campaign header, next to Media. Open a campaign and click Insights to open the feed.

Anyone on your team can open the tab, but you'll only see insights for the projects you've been invited to.

How to Read the Insights Feed

The feed is a single, scrolling column of cards. Each card represents an insight.

When an insight is refreshed, the older version is replaced by the new one at the top of the feed, so the feed always reflects your current situation without piling up old copies.

How to Power Insights with Google Search Console

Connecting Google Search Console (GSC) lets the platform see which of your pages already attract Google traffic and which keywords are driving it, so it can recommend where to focus.

You can connect Google Search Console in two places:

• During onboarding.

• Any time later, from the insights tab.

When you start, we'll ask for the domain you want to analyse. A project needs a domain before we can pull any data, since your search data is tied to a verified property in Google Search Console. If you're not ready yet, just choose Do It Later, you can connect whenever it suits you.

After you authorise through Google, we take you straight to the insights tab, where your first insight appears as an animated placeholder while we gather your data in the background.

Good to know: signing in with Google grants access in general, even if your Search Console doesn't actually contain the domain you entered. We check that your domain matches a property you own. If it doesn't, we won't be able to gather any data, and you'll need to reconnect from the Insights tab.

What to Expect After Connecting

When you first connect, we pull roughly 90 days of history so your recommendations are based on a meaningful sample. This usually takes a few minutes, so your insight may not appear instantly, that's normal.

A couple of things are worth knowing about the data itself:

• It's a day or two behind. Google doesn't provide same-day data, so the most recent reliable numbers are usually from one to two days ago.

• It's grouped by week. Data is summarised week by week. A week that's still in progress may show, clearly marked as not yet complete, and weeks with no activity simply stay empty.

How to Reconnect Google Search Console

Access to Google can occasionally stop working, Google signs you out periodically, or access gets revoked from your Google account. When that happens, open the Insights tab and reconnect through the same quick authorisation flow.

You'll also need to reconnect if the connection worked but we couldn't find any data for that particular domain, which usually means the domain needs to be reconnected or corrected.

What Is Striking Distance Insight

Striking distance is an insight type, powered by your Google Search Console data. It highlights the pages and keywords that aren't at the top of Google yet but are close enough that a little attention could push them higher, think of it as a proactive shortlist of opportunities, refreshed once a week for each project.

It appears as a bubble chart with a list of your pages beside it. While your data is still being generated, a Choose Offers shortcut links straight to the media catalogue so you don't have to wait to start browsing.

How to Read the Chart

• It focuses on pages ranking roughly between positions 8 and 20, the realistic "almost there" zone where improvement is most achievable.

• You'll see up to 10 pages, with up to 5 keywords each.

• Each bubble represents a keyword. Its position on the horizontal axis is the keyword's Google ranking, and its height shows how many impressions it gets. Bigger bubbles mean more impressions.

• The same page can rank differently for different keywords, so the list shows each page's average position, while each bubble reflects a single keyword.

• A shaded Improve Zone marks the top of the ranking range (around position 3), giving you a visual sense of how close a keyword is to the highest-value positions.

Exploring the Chart

• The list on the right shows your pages by URL with their average position. Use the checkboxes to show or hide a page on the chart.

• Hover over a page (or its checkbox) to highlight only that page's keywords.

• Click a bubble to select that keyword. The selected keyword also appears as a chip below the chart and drives the recommendations shown underneath.

• The improve zone marks a Google search position from which we recommend moving keywords closer to the first place.

Placement Recommendations

Below the chart, Medialister matches your striking distance keywords to relevant media in the marketplace so you can act on an opportunity right away.

• Keywords that have matching media appear as a row of chips. Click a chip (or a bubble in the chart) to select it.

• For the selected keyword, you'll see a list of recommended offers, each showing the media name and domain, format, audience size, domain rating (DR), a match score, and the source page the recommendation is based on.

• A match score of 50% or higher is flagged as a good match.

• Click the link icon to open the matched source page, or click anywhere on a row to open the media page in a new tab.

• Use the price button on a row to add that offer straight to your cart without leaving the Insights tab.

Find the Same Recommendations in the Marketplace

You don't have to open the Insights tab to see keyword-based recommendations. In the marketplace, choose For Your Keywords to filter the table down to offers matching your domain keywords.

If the current project has no domain connected yet, this option prompts you to enter a domain.

Quick FAQ

Are all insights based on Google Search Console? Not necessarily. GSC powers the insights available today, but the tab is built to include other insight types in the future, both from inside the platform and from other integrations.

Why don't I see my insight right away? We're still gathering and processing your data, this usually takes a few minutes after you connect.

Can I connect more than one domain? Yes. Each domain is connected to its own project, and you'll see a separate insight for each one.

How often does striking distance update? Once a week, per project.

Why don't I see any placement recommendations? Recommendations only appear for keywords that have matching media in the marketplace. If a selected keyword has no matches, no recommendation list will show for it.