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Insights
See what the Insights tab does, how to connect your data, and how to read your first insight
The Insights tab is where the platform surfaces proactive recommendations to help you decide what to work on next. Rather than digging through data yourself, you get clear, actionable cards that point you toward real opportunities for your placements.
Insights can come from different sources. Some are powered by data you connect—like Google Search Console—and others will come from inside the platform itself or from future integrations.
Where to Find Insights
Insights live in the left sidebar of your client dashboard. A small red badge on the icon tells you how many new insights are waiting for you.
Anyone on your team can open the tab, but you'll only see insights for the projects you've been invited to. Each insight is labelled with a small project tag (for example, "Medialister") so you always know which project it belongs to.
How to Read the Insights Feed
The feed is a single, scrolling column of cards. Each card represents an insight.
If you have several projects, you'll see their insights together in the same feed, each kept separate.
When an insight is refreshed, the older version is replaced by the new one at the top of the feed, so the feed always reflects your current situation without piling up old copies.
How to Power Insights with Google Search Console
Connecting Google Search Console (GSC) lets the platform see which of your pages already attract Google traffic and which keywords are driving it—so it can recommend where to focus.
You can connect Google Search Console in two places:
During onboarding.
Any time later, using the
Connect GSCbutton in your project or campaign header.
When you start, we'll ask for the domain you want to analyse. A project needs a domain before we can pull any data, since your search data is tied to a verified property in Google Search Console. If you're not ready yet, just choose Do It Later—you can connect whenever it suits you.
After you authorise through Google, we take you straight to the insights tab, where your first insight appears as an animated placeholder while we gather your data in the background.
Good to know: signing in with Google grants access in general, even if your Search Console doesn't actually contain the domain you entered. We check that your domain matches a property you own. If it doesn’t, we won’t be able to gather any data, and you’ll see the reconnection button in the interface.
What to Expect After Connecting
When you first connect, we pull roughly 90 days of history so your recommendations are based on a meaningful sample. This usually takes a few minutes, so your insight may not appear instantly—that's normal.
A couple of things are worth knowing about the data itself:
It's a day or two behind. Google doesn't provide same-day data, so the most recent reliable numbers are usually from one to two days ago.
It's grouped by week. Data is summarised week by week. A week that's still in progress may show, clearly marked as not yet complete, and weeks with no activity simply stay empty.
How to Reconnect Google Search Console
Access to Google can occasionally stop working—Google signs you out periodically, or access gets revoked from your Google account. When that happens, a Reconnect GSC button appears near your project name in the header. Just click it and run through the same quick authorisation again.
You'll also see this button if the connection worked but we couldn't find any data for that particular domain, which usually means the domain needs to be reconnected or corrected.
What Is Striking Distance Insight
Striking distance is an insight type, powered by your Google Search Console data. It highlights the pages and keywords that aren't at the top of Google yet but are close enough that a little attention could push them higher—think of it as a proactive shortlist of opportunities, refreshed once a week for each project.
It appears as a bubble chart with a list of your pages beside it.
How to Read the Chart
It focuses on pages ranking roughly between positions 8 and 20—the realistic "almost there" zone where improvement is most achievable.
You'll see up to 10 pages, with up to 5 keywords each.
Each bubble represents a keyword. Its position on the horizontal axis is the keyword's Google ranking, and its height shows how many impressions it gets. Bigger bubbles mean more impressions.
The same page can rank differently for different keywords, so the list shows each page's average position, while each bubble reflects a single keyword.
Exploring the Chart
The list on the right shows your pages by URL with their average position. Use the checkboxes to show or hide a page on the chart.
Hover over a page (or its checkbox) to highlight only that page's keywords.
Hover over a bubble to highlight that keyword's group and see a tooltip with the keyword, its ranking position, its impressions, and the page it belongs to.
Quick FAQ
Are all insights based on Google Search Console? Not necessarily. GSC powers the insights available today, but the tab is built to include other insight types in the future—both from inside the platform and from other integrations.
Why don't I see my insight right away? We're still gathering and processing your data—this usually takes a few minutes after you connect.
Can I connect more than one domain? Yes. Each domain is connected to its own project, and you'll see a separate insight for each one.
How often does striking distance update? Once a week, per project.
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